As PocketGamer is also high your suggested retail price should be raised. That doesn't stop you offering it half price on your own web site. Nothing about that needs to be secret.
In fact you could have a little icon on your web site. Like Developer Direct Pricing at least 50% off that would drive users in expectation to developers sites. Handango want your software to only mention Handango, then put it in documentation or as everyone sais we do our support Handango don't enforce that part of the agreement. They are more than happy to get users to read an FAQ on the developers home pages they only wanted the sale anyway. Has anyone been told to change a program by Handango for a truly unreasonable reason.
Okay I'll be lame and make an Icon now, see ya.
Or one that doesn't suck.
