by randall » May 7, 2002 @ 1:27am
Wait, Jaccos plan must be in a private forum, because I distincly remember reading it. No wonder it remained on topic.
Nutcracker is a different story. I can see where some of the shortcomings were, and none of them had to do with the game itself.
Jacco has a great reputation, but consider that many people have not heard of him. We make up an almost insignificant portion of the market. Although we may think the project is great, we aren't the people that need to be convinced. Its the other thousands of people out there that have never heard of Jacco or Nutcracker.
Nutcracker still has the potential to be re-awakened. Its not dead, and it is still among the most intersting and fun games for PPC. Possibly, it just needs an alternate plan. Marketing and PR isn't simple, nor is it cut-and-dry. Its alot of research and knowing where your advertising is best spent.
Taking more from that, Jacco stated that "I wouldn't start working on a game with the knowledge I have now if my intention is to earn a living. Too big a risk."
Hindsight is always 20/20, unfortunately. It is always a risk, which is why I threw alot into Snails. A one man team is more risky, if you ask me.
I am earning a living off Snails. I do small freelance jobs once in a while, but I don't have to. My wife has her career as well. So we have little things to fill in any gaps. This month, Snails paid for us to attend the PPC Summit, and spend nearly a week in NY. (me, my wife and daughter)
I think most Devs actually have side jobs to bring in extra money. That is just their nature.
Writing a title every month doesn't allow you to reap the benefits of marketing and advertising. Marketing really is a fulltime job. It takes at least a month to get into gear. Another month to see a return and decide what works and what doesn't. Another month to fine tune and really push it. This is where Snails is right now.
I don't know how Simon did his marketing, but it worked. He maintains a high recognition and that translates to high sales. He is on many top 10 lists, including CNET.