Fashion... Pff. The only real fashionable thing I wear is a decent watch. I have a ton of watches; I can wear a different one every day of the month. To me, the watch you wear says a lot more about you then your clothes or your shoes.
I own a lot of different brands; I have a casio, a Festina, two Lorus watches, a few house brands, but the ones I wear most are my .
I bought my first one earlier this year, a DZ7023 digital. I was so impressed with the quality that I had my jeweller order a DZ1505. (not available here, so they had to import it) A completely steel analog watch. It's heavy as hell, but it looks amazing, and it really turns heads. And today I added a DZ 2015 to my collection, so I'll have something dressy to wear.
They're not that expensive, thank god. The digital is $120, the other two $110. If you need a nice looking, durable, quality watch, I can highly recommend Diesel.